![]() ![]() Choose social media marketing goals that align to business objectives Set S.M.A.R.T. Or, watch this video where Hootsuite’s own Senior Manager of Social Media Marketing, Amanda, guides you through our free social media marketing strategy template, step by step: Read on for detailed steps to creating a social media strategy. How to create a social media marketing strategy in 9 steps These goals should align with your business’s larger digital marketing strategy.įinally, a good social media plan should define the roles and responsibilities within your team and outline your reporting cadence. Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. What is a social media marketing strategy?Ī social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress. Track performance and adjust larger marketing strategies accordingly. ![]()
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